Online reputation management

One of the most important job interview preparation keys is online reputation management.

We live in the information age and it’s quite easy nowadays to find information online about anything and anybody.

People leave a lot of information on the internet and they don’t realize that many recruiting companies make online research about candidates before job interview.

What are the social networks such as Facebook, Linkedin, Twitter revealing about you?

To illustrate the power of good reputation management, let’s learn from the Bible how an unemployed young woman by the name of Ruth, in a time of severe recession (famine) found favor with a prospective employer because of the reputation that preceded her.

(Ruth 2:10 NKJV)  So she fell on her face, bowed down to the ground, and said to him, "Why have I found favor in your eyes, that you should take notice of me, since I am a foreigner?"

(Ruth 2:11 NKJV)  And Boaz answered and said to her, "It has been fully reported to me, all that you have done for your mother-in-law since the death of your husband, and how you have left your father and your mother and the land of your birth, and have come to a people whom you did not know before.

(Ruth 2:12 NKJV)  The LORD repay your work, and a full reward be given you by the LORD God of Israel, under whose wings you have come for refuge."

 This young woman, under severe disadvantages (a widow, foreigner and unemployed on a foreign land) found favor with a prospective employer (Boaz) thanks to the good reputation report made about her.

Which report are the social networks and search engines making about you?

Is it a good or a bad one?

Is it potentially embarrassing?

First, you need to google yourself to find all the facts.

If the online reputation reports are quite positive or at least neutral, good for you. This is already a good start! But there is still a way to improve it.

If the reports are rather bad or potentially damaging to your job search, then you need to take strong steps to change it.

Maybe, you created a group on facebook named “how to steal your employer without been caught”

Or “I am lazy and I love it”. You would be surprised which kind of crazy groups are out there on the social networks.

Once that bad report is on the cyberspace, it is very difficult to revert it. You cannot write a request to google to remove it.

So, which effective online reputation management steps could you take during your job interview preparation?

Don’t despair, there is a solution.

First of all, remove all the negative information you have posted. Delete these crazy groups if you ever created any. This will at least contribute to contain the damage, and possibly fix your online reputation.

But in most cases, these steps are far from been enough. Even if you delete the groups, Google still knows about them and could display them during a search.

Therefore, you need to take as a second step to publish positive information on you social networks account.

Why not display some good achievements from previous or current job?

You could also request a recommendation on LinkedIn from former bosses, colleagues or clients.

Did you get any good appraisals or rewards? Let it be known but be careful not to go overboard as well. It needs to be contextual as much as possible and believable.

Finally, in order to get a good online reputation in the mid to long term range, the most excellent way is to create a website to share about your experience or passion in relation to your field.

For example, If you are an analyst, why not create a website on the theme: “successful analysis”, “the power of good analysis” or “analysis for dummies”.

You can make research to find a niche where you website can achieve decent and even good ranking on the search engines.

If you would like to get free ideas about possible website themes related to your profession, please contact us

Using a thematic website about your profession as a job interview preparation step will build your credibility online like nothing else.

And don’t forget to mention the URL of your website on your resume.

Another side benefit of the thematic website step is the ability to earn some additional revenues on the side.

It's now time to take action.

Please start now the monitoring of your online reputation.

If you would like to explore the thematic website option, please contact us

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